A website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large or in-between, well-established or brand-new.

Responsive design is a way to put together a website so that it automatically scales its content and elements to match the screen size on which it is viewed. It keeps images from being larger than the screen width, and prevents visitors on mobile devices from needing to do extra work to read your content.

SEO can help you get targeted free traffic from search engines. Search engine optimization is important because: … Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

Digital marketing can help brands improve their customer relationships. … Digital marketing tactics like social media are not only great for improving customer service, but they can also help improve customer relationships by allowing brands to better get to know their customers’ needs and wants.